On Wednesday, September 28, 2006, a large Accounting and Consulting firm brought 3,500 guests to Atlanta for an unforgettable night in the Georgia Dome, the home of the Falcons. The floor of the Dome became the arena for the evening’s activities. Guests entered the event through a discreet entrance, allowing them to enter directly onto the floor and creating a special behind the scenes feel. Guests then had the unique opportunity to walk through an inflatable tunnel that the Atlanta Falcons run through at the start of every home game. Guests felt like stars as they were greeted by a large local marching band!
Inside, guests were given custom-designed programs as they discovered more than 50 games from six different sporting areas. In the football area, guests got the opportunity to split the uprights by kicking field goals through the Atlanta Falcon’s uprights. In addition to these games there were virtual reality simulators and sports bar games such as billiards and foosball tables.
The highlight of the event was the actual pros! Former professional athletes were available at the event to meet guests, provide wonderful photo ops and offer helpful pointers as guests played the games.
There was also a talented dance band that played on the main stage, the trained Atlanta falcon soaring through the party to its handler, a blimp flying overhead with the Compan’s logo and a spectacular indoor fireworks display that was timed to go off during the band’s final song of the night!
AAI Responsibilities:
As the Destination Management Company chosen to coordinate this event our responsibilities included all aspects of preplanning, execution and post program logistics and accounting.
Client’s Goals & Objectives
The 3,500 Guests that were invited to this event are well traveled, predominantly male executives accustomed to attending high end events. The client’s main objective was to create an event that would impress these sophisticated guests and highlight their visit to Atlanta. By selecting the Georgia Dome for this event, we were able to highlight one of Atlanta’s key attractions and create a one-of-a-kind event.
Event Challenges
In order to surpass the high expectations of both client and guests, we knew we needed to bring in a large variety of games and entertainment. We needed to make the best possible use of Georgia Dome floor space and carefully lay out all of our elements to ensure the best possible flow. The client charged us with creating an environment where guests could easily find one another or locate a particular game or area. Through multiple site visits, a carefully planned layout and attention to detail with signage we were able to create a user friendly environment that encompassed all of our elements.